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, 2007. Furthermore, both studies reveal the important role of trust as an essential determinant of the satisfaction with a sharing option. This is an interesting result because trust has not been analyzed in relation to other determinants in the context of collaborative consumption in quantitative studies so far Mhlmann, 2015. Some differences are also present in the two studies, specifically, in study 1 B2C car sharing context car2go, two additional determinants with significant effects were identified: community belonging and service quality. While in study 2 C2C accommodation sharing context Airbnb, a relationship between the satisfaction with a sharing option and the variable likelihood of choosing a sharing option again was estimated. This relationship was not revealed in study 1. The main strength of this paper is that it is both academically and managerially relevant. Academically speaking, the results of this study contribute to close a research gap and hold valuable implications for researchers. Findings indicate that indeed there are many similarities among the determinants of the use of different collaborative consumption services. However, a detailed analysis might also reveal context or industry specifics, as shown in this paper. While for managers of B2C and C2C collaborative consumption services, the results of this paper offer important and relevant insights for the acquisition but also retention of customers.
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Highly Focused and Self Motivated No one needs to tell an entrepreneur what the task is, or that they need to get going on a job. Companies also promote to industrial customers. These husiness promotions are used to generate business leads, stimulate purchases, reward customers and motivate salespeople. Business promotion includes many of the same tools used for consumer or trade promotions. Here, we focus on two of the main business promotion tools conventions and trade shows, and sales contests. SALES CONTESTS.
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, DCE, M. Phil. , Ph. D. IMPEDIMENTS IN PROMOTING COMMUNICATIVE COMPETENCE AMONGSTUDENTS OF ENGLISH AS A SECOND LANGUAGE . V.
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